Beyond the Original Scope

The second reason we communicate is that we have lots to share from learnings from every project that we do. I visualise it as something like this:

This is not meant in any way to disrespect our clients – we have a really great set of clients, and we don’t want to lose any of you! But the fact is that the scope of a project is precisely that: the scope of a project. So, this little sliver, the tiny slice of the pie that, for dramatic purposes I have labelled as ‘4%’, is typically what the client wants to know and what their client wants to know.

In contrast, the rest of the pie is what we happen to learn in the course of a typical project. The sliver represents what we deliver and this is only a fraction of what we learn. Very often, this larger area is where the best insights from patients are and it goes nowhere. It just resides in our heads rent-free.

In the context of the thousands of projects that we have completed, combined with the broad cross-cultural dimension and the deep understanding that we have of the subject matter, we have a great deal of excess knowledge that we just want to share.

Therefore, we communicate because the best learnings of a project are often beyond the project’s original scope.