In times of crisis, messages that are not well understood can have grave consequences. So too can a lack of information. Messages need to be clear and constant, even obvious or – for some – absurd. Clarity is the key.
Read MoreIn times of crisis, messages that are not well understood can have grave consequences. So too can a lack of information. Messages need to be clear and constant, even obvious or – for some – absurd. Clarity is the key.
Read More