People do not live in a vacuum. They are the product of a whole universe of beliefs and cultural values. These beliefs may run counter to the health advice they might receive. A great deal of health promotion activities and patient-centric research, if conducted properly, needs to involve a firm understanding of the health beliefs shared by the target population.

Health PromotionGibson Research Consultancy8 October 2019beliefs, health promotion, cultural, lifestyle, practices, drugs, medicine

Brexit and Pharmacy Practice

There are some things that most of us take for granted. If we go to the supermarket, we’ll be able to stock up on essentials, such as bread, Irn Bru and, of course, Monster Munch. If we go to a café, we expect to choose and consume any item on the menu.

Various ThemesGibson Research Consultancy1 October 2019Brexit, pharma, drugs, practice

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